Pemberton Personal Injury Law Firm

About the law firm

Founded in 2006 by Attorney William M. Pemberton, Pemberton Personal Injury Law Firm was built on a foundation of faith, integrity, and servant leadership. From the beginning, Attorney Pemberton envisioned a firm that not only fought relentlessly for justice but also honored God through ethical practice, compassion, and a genuine commitment to helping others. Guided by the Golden Rule — “Do unto others as you would have them do unto you” — the firm provides client-centered representation, treating every client like family.

A Tradition of Compassionate Advocacy

Headquartered in Baraboo, Wisconsin, with additional offices in Madison and Eau Claire, the firm proudly serves injury victims across the state. Attorney Pemberton began his career in 2004 after graduating from Marquette University Law School, initially representing insurance companies in civil defense. This early experience gave him valuable insight into how insurers operate — knowledge he now uses to fight for injured clients and their families.

At Pemberton Personal Injury Law Firm, every client receives direct, personal attention. The firm’s dedicated legal team combines compassionate service with strategic, results-oriented advocacy, securing millions of dollars in verdicts and settlements for Wisconsin residents.

Practice Areas

The firm represents victims of car, truck, and motorcycle accidents, bicycle and pedestrian injuries, wrongful death, slip and fall accidents, and dog bites. The attorneys handle every stage of a claim — from thorough investigation and evidence gathering to negotiation and litigation — ensuring clients are fully compensated for their medical bills, lost wages, and pain and suffering.

Whether a client has suffered a life-altering injury or lost a loved one, the firm’s attorneys are committed to providing steadfast legal support and reducing the emotional and financial burden during recovery.

The Pemberton Promise

At Pemberton Personal Injury Law, the firm’s promise is simple yet powerful: “We fight for you like family.”

This means:

• Respect, care, and compassion in every client interaction.
• No upfront fees — clients pay nothing unless the firm wins.
• Unwavering advocacy against insurance companies and negligent parties.
• Excellence through preparation — every case is handled with meticulous attention to detail.

Insurance companies often rely on complex tactics to minimize payouts, but Pemberton’s attorneys know how to level the playing field. They combine legal skill with integrity and faith-based values, ensuring clients receive both justice and peace of mind.

Car Accident Lawyers Serving All of Wisconsin

From Madison to Milwaukee and beyond, the firm’s car accident attorneys help victims navigate the complexities of insurance claims and litigation. They understand the lasting physical, emotional, and financial consequences of motor vehicle accidents and fight to recover the maximum compensation for every client.

When you’ve been injured in an accident, you deserve representation that is both aggressive and compassionate. Trust Pemberton Personal Injury Law Firm to protect your rights and restore your future.

Pemberton Personal Injury Law Firm

📍 Madison Office: 5609 Medical Cir, Suite 4, Madison, WI 53719

📞 (608) 599-5668 | Open 24 Hours

Areas we Serve

Case types

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